Posted by Jeffrey R. Parenti, P.E. on April 14, 2011
Things have been busy around the blob recently. After the visioning session, there has been lots of press. I gave a telephone interview to Evan Lips of the Lowell Sun with my 3-year-old daughter hanging on my leg — no easy task. (Yesterday the Sun ran an editorial in support of the visioning process.) And I’ve written material for this space and for the Minuteman (see Thursday’s edition). So I apologize for not getting this to you sooner.
As you know, on March 31 Town Manager John Curran hosted an open public meeting. Our regional planning agency, NMCOG, was kind enough to attend a night meeting and present some material to us as well as to take us through a SWOT analysis. The meeting was taped by BATV, and you can watch it on their outstanding web site any time you want.
There are 71 names on the sign-in sheet. An impressive turnout on a cold, snowy night in late March. NMCOG sent meeting notices to the mailboxes of all Town Meeting Representatives. Most of the people in attendance were TMRs, but not all. I expect attendance will grow as word of the visioning spreads via press coverage and word of mouth. The more people that attend — on both sides of the issue — the better chance we have of building a consensus on a vision for the Center.
In his opening remarks, Mr. Curran told the crowd that this was not the time to debate the merits of additions to the zoning code. Instead it was a brainstorming session. In the brainstorming, every idea expressed is recorded and no speaker should fear being rebutted, ridiculed, or shouted down. This is important because this is exactly the opposite of a Town Meeting debate, where people pick a side (pro or con) and spend their time at the microphone belittling the opposing viewpoint. This is fine when trying to reach a quick decision via a vote at the end of such a debate. But visioning is an open-ended process in which 71 people with as many different opinions walk into the room. The product of this first meeting was for everyone to understand the various points of view and to get an idea for what is important to most people. Another way to say this is “taking the temperature” of the room. If 71 people walk out of the room more aligned in terms of goals and objectives, the meeting was a success.
Which I believe it was. As you’ll read there were some nattering nabobs of negativity in the room, but that is par for the course with any public meeting on any subject under the sun. Still, I saw a lot of nodding heads and other approving body language as people offered differing but generally constructive comments at the microphone.
Beverly Woods, executive director of NMCOG, was the second speaker. She revealed the results of a grant-funded study that looked at land use, public infrastructure, parking, and traffic in the center. I’ll summarize her comments.
Land use
Most of the center (61%) is used for commercial/office. She did not break “commercial” down into retail, office, restaurants, fast food, etc., which I would have liked, but I think we know how much retail we have. I can’t think of more than a few offices in the entire center (one lawyer, one real estate, one eye doctor, an art studio, an accountant… did I miss any?). This breakdown is important because retail is a very high generator of traffic, and we need to know these numbers once we get to the traffic discussion.
Key stat: Only 3 parcels in the entire center, amounting to a tiny acre of land, is undeveloped.
Parking
This issue surprisingly emerged during the Fall 2009 TM debate, with people telling the “no” microphone that they were afraid there wouldn’t be enough after redevelopment. Well, those folks can put their fears aside. NMCOG counted 2,300 parking spaces in the study area.
The barber on Andover Road took exception to mention of the spaces behind his shop, saying that they were private property and should not be included in the inventory. (This comment may have prompted the Anthony Ventresca “hands off my land” letter to the Minuteman.) He is right, of course, that no one can touch those parking spaces. But it does help us to know how many parking spaces we have so we can get a handle not only on how much total parking there is to support the retailers and allay the supply fears, but also to know how much impervious land area we have. This in an important part of solving the flooding and erosion problems downhill, not to mention the glut of hardscape and shortage of usable green space.
Key Stat: 2300 parking spaces translates to about 20 acres of parking lot. If we traded just one acre for, say, a park, imagine what an upgrade that would be.
Traffic
Traffic is evaluated by average delay suffered per car at an intersection. This delay, reported in seconds, is then translated to a letter grade, just like school: A through F. Traffic engineers call this “level of service” (LOS). NMCOG analyzed the intersections in the study area for each of the morning and afternoon rush hours.
They took a look at safety as well. They found 110 crashes in the study area in the last 3 years.
Key stat: None of the intersections came in at LOS E of F. In other words, traffic is not as bad in the center as we think it is.
You may remember that I am a professional traffic engineer, so I get paid to think about traffic and solve problems it causes. When people say “traffic is bad,” they can mean one of several things:
- It takes too long to get through an intersection
- The lines of cars waiting at an intersection are too long
- The intersection is dangerous
- The intersection is confusing
- I have to stop at all the red lights at successive intersections
- Cars are going too slow
- Cars are going too fast
- There are too many trucks
- It’s too scary to cross the street on foot or ride a bike
In other words, just because the LOS numbers came out OK, that doesn’t mean the traffic isn’t “bad.” It just means we have to dig deeper into the traffic problem and define exactly why we think it’s bad, and then find appropriate solutions to those problems.
Public Infrastructure
NMCOG took a close look at sidewalks and found that — surprise! — there aren’t many. And the one we have are too narrow to comply with the Americans with Disabilities Act (ADA) and are crumbling.
Ms. Woods also showed us a rendering of improvements to the roads abutting the common. She said it had been approved by MassDOT. Although the crowd was eager to talk about it, she did not spend much time explaining what the plan was, where it came from, how old it was, or when it would be constructed. I am working on getting these answers for y0u. I believe that this is an old plan and not ready for bid. Nonetheless it’s clear that the visioning participants are very curious about this plan and so I hope NMCOG allocates some time on the next session’s agenda so we can talk about this work and other road improvements that are (or are not) in the pipeline.
SWOT Analysis
Jay Donovan took us through the SWOT (strengths, weaknesses, opportunities, threats). It was the audience participation portion of the program.
This approach was perfect for 2 reasons:
- It gave people a chance share their vision — and maybe vent a little frustration, too. In my professional experience I’ve found this really helps a restless crowd get some of the emotion out of the way.
- It provided a structured and mostly objective way of looking at their own town. It’s not often people can be objective about the place they love and may have lived their whole life.
Additionally, the spirit of the exercise was the same as a brainstorming session. People were free to say whatever they wanted without worrying about rebuttal or ridicule.
The comments were sorted by the 4 SWOT categories at the meeting, but I will organize them here by type.
Traffic
This issue was raised as often as the mall, maybe more so.
- Fix the roads around the common. Trucks can’t make the turns. Intersections are confusing.
- Ped safety. Too scary to cross on foot. No WALK signs or buttons to push to stop traffic. Sidewalks are missing. Build ped bridges.
- Bike safety. Unsafe to ride a bike.
- Too much car traffic. (Although another person said businesses like traffic — more traffic = more customers)
- Clear up the congestion
- Create gateways and canopies
Zombie Mall
Took the prize for most mentions during “weaknesses.”
- Ugly, hideous, moldly, run-down.
- Parking lot full of potholes.
- Stores are scuzzy and there aren’t enough shopping choices
- Force the mall to make improvements
- Buy the mall property and develop it ourselves
Architecture
This has not been an important subject for the town center in the past, which is too bad. A suburb — especially a town center — can have nice architecture. A historic center like ours should require buildings made of natural materials and gables, not cinder block and flat roofs. Dave Kinsella, and PB member and an architect, made this point several times.
- Buildings in the historic part of the center are beautiful and should be preserved.
- Buildings in the Zombie area are ugly, out of place, and falling apart in some cases.
Economic Development
The center can and should be a critical piece of our economic growth as the economy recovers.
- Not enough shopping choices. Few offices.
- Billerica residents are forced to spend money outside of town because many services are not available here.
- Need more restaurants. Outdoor seating would be very nice.
Open Space
As the center has developed over the years, we have chosen parking lot over open space, which is a shame. We have a chance to correct that now.
- Common is hard to use because is is surrounded by busy road. Do not make the Common smaller.
- Need to create more usable open space.
- Erosion issues
Quality of life and services
- The historic center has a mix of uses. Residences and offices are walking distance from services in the center.
- Special events and community resources (parades, concerts, playgrounds) are valuable.
- Overhead wires (power, telephone, etc.) are ugly.
- Senior center is an asset, but needs to be expanded.
- Bring in doctors’ and dentists’ offices.
- Prevent sprawl. Don’t let Boston Road become Daniel Webster Highway or Route 38 in Wilmington.
Dot Exercise
Each participant was given a set of stickers, or dots. The dots were color-coded and represented each person’s first, second, and third priorities. Comments made during the SWOT analysis were recorded on giant post-in notes on the wall. Participants were invited to “spend” their dots, sticking them next to comments that were most important to them. This is a type of budgeting exercise that has tremendous value because:
- It teaches the demanding citizen (or reminds them) that they can’t have everything.
- It shows the demanding citizen what all the other citizens are demanding, and that often members of a community want different things.
- That working to together and making compromises is necessary if anything is going to get done.
The Human Raincloud
And now I have to spend some time writing about Mike Rosa, who is the chairman of our board of selectman, the highest ranking elected person in town. He did attend, which I applaud. He did not come to listen and learn, which is a shame. He waited until the “threat” part of the session, and said that the overlay district is a threat to the town. First of all, John Curran was careful to say in his opening remarks that the purpose of the session was not to debate the merits of zoning or anything else. Second, he made two comments have have been debunked many times before:
- New development will put a strain on all services — water, sewer, police, fire, schools. Generally speaking, sprawl costs towns more — especially infrastructure like pipe and road — because of economies of scale. Many books have been written about this. Start with my bookshelf or type “land use planning” in the subject box of the library catalog. And in particular, most development in the center will replace some existing development, which may very well represent a net decrease of use of town services.
- The Mall is private property and there is nothing we can do about it. But the whole purpose of land use planning, having a Planner on staff, a Planning Board, and a zoning code is to shape what we want (and where). Nearly all growth is private, but it must follow the framework of the zoning code, which belongs to us, the people of Billerica.
Next Steps
NMCOG will analyze the distribution of our “dots” and tell us what the participants of the first session want the most. Then they will schedule another visioning session within the next several weeks, hopefully.